Data/Demographics

The State of California Employment Development Department (EDD) provides the County with an economic report card every month.  Therefore, to help you better understand our market area, below is a summary of the EDD employment information, industry statistics, and various other data/demographic information. 

Population/Population Density

Countywide Population Growth

Unincorporated Population

Year Unincorporated Population Percent Change
     
2014 132,582  
2015 133,248 0.50%
2016 133,734 0.36%
2017 134,121 0.29%
2018 134,218 0.07%
Source: California Department of Finance, Table E-5

Population Density Map


Housing Density

Housing Density Map


Employment

Wage and Salary Workers by Industry (in thousands)

Industry 2014 2015 2016 2017 2018
           
Government 22.2 22.1 22.0 22.6 24.1
Other Services 4.2 4.3 4.5 4.6 4.9
Leisure and Hospitality 12.3 13.1 13.2 13.7 13.9
Educational and Health Services 16.9 17.1 17.4 17.5 18.1
Professional and Business Services 9.4 9.7 9.7 10.2 10.4
Financial Activities 3.4 3.4 3.6 3.5 3.5
Information 0.8 0.8 0.8 0.8 0.8
Transportation, Warehousing and Utilities 1.3 1.4 1.4 1.5 1.6
Service Producing          
Retail Trade 11.6 11.7 12.3 12.3 11.9
Wholesale Trade 3.5 3.4 3.4 3.2 3.1
Manufacturing          
Nondurable Goods 2.8 3.0 3.5 3.3 3.2
Durable Goods 3.2 3.5 3.7 3.7 3.8
Goods Producing          
Mining, Logging, and Construction 3.3 3.5 4.1 4.3 4.8
Total Nonfarm 94.9 97.0 99.6 101.2 104.1
Farm 4.8 5.2 4.5 5.0 4.5
           
Total 99.7 102.2 104.1 106.2 108.6
Annually, as of March.
Source: State of California Employment Development Department, Labor Market Information Division, "Industry Employment & Labor Force - by month, March 2017 Benchmark."

Employment by Census Block Group Map


Source: State of California Employment Development Department

Sales Tax

Sales Tax Revenue - Unincorporated Area


Unemployment

Historical Data for Unemployment Rate in Santa Cruz County

Annual Unemployment Rate

Total Labor Force


Employers

Principal Employers - Fiscal Year 2016/17

Name of Company Number of Employees1 Product/Service
     
University of California at Santa Cruz 1000-4999 Education
Pajaro Valley Unified School District 1000-4999 Education
County of Santa Cruz 1000-4999 County Services
Dominican Hospital 1000-4999 Hospital
Santa Cruz Beach Boardwalk 1000-4999 Amusement/Recreation
Dutra Farms 1000-4999 Grocery/Wholesale
Granite Rock 500-999 Excavating Contractors
Cabrillo College 500-999 Education
City of Santa Cruz 500-999 City Services
Watsonville Community Hospital 500-999 Hospital
West Marine 500-999 Retail
Plantronics 500-999 Telephone Apparatus Manufacturer
     

1 Number of Employees reflects an average range based on California Employment Development Department data.
Source: County of Santa Cruz Comprehensive Annual Financial Report.

Housing Income/Education/Age

Household Income

Education

Educational Attainment: 25 Years and Over

Age


Vacancy

Retail & Office Vacancy


Hotel/TOT

Hotel Performance

Transient Occupancy Tax


Zip Code Map